I keep hearing that these are unprecedented times. That the COVID-19 crisis is bigger than our ability to handle it. That this virus is the microscopic line between the world that was and the world that will be.

 

But I don't believe that.

 

Yes, some things will have to change. That's just the nature of experience: We learn what needs to change and we adjust.

 

But crises have always been a part of life and business. Whether the crisis is small (our customer has to wait an extra day because our supplier's shipments are a few hours late) or massive (like a natural disaster), we take measures to protect ourselves, our families, and our friends.

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And we communicate with our people — clearly, consistently, and confidently.

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The COVID-19 virus is new, but the way we need to communicate during crises is not.

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I'd like to help you with that. Through April 7, 2020, I am offering proofreading, copyediting, and editing of your COVID-19-related communications for half the cost. Do you have a sign you want to post? An email, white paper, or social media message you want to publish? I would like to help you make sure that message is as clear and accurate as possible. Contact me to discuss.

 

People are scared. And for obvious reasons. We don't have a treatment or a vaccine for the virus that causes COVID-19. And we don't know how soon the measures we are taking will have an effect. But I believe we can weather this crisis if we stay calm and keep the lines of communication open between us and our families, friends, and customers.

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So be clear.

Inspire confidence.

And remember: The measures you take now, while necessary, are not forever.

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Personally, though, REM's "It's the End of the World (as We Know It)" has been ruined for me.