Easy reading is damn
- Nathaniel Hawthorne
I have wide experience with several types of writing, including Web site copy, print brochures, newsletters, press releases, radio scripts, and e-mail marketing pieces.
Web Writing: One of the mantras of Web writing is that "less is more." Some people seem to feel that means everything needs to be put into a bulleted list. But what I think it means is uncluttered, tightly-written content that grabs the reader's attention immediately! In essence, Web writing requires what ALL writing should aspire to be: easily understood.
Print Advertising: Everyone remembers the great magazine ads they've seen. Why? It's partly good design, and partly good writing. Good design does its job by grabbing attention, but if the advertising copy falls short, you've probably lost the sale. Let me help make yours memorable, too.
Press Releases: This is just one of the areas I've worked in, and I've written press releases for Fortune 500 companies as well as small, local retailers.
Internet Marketing: I have had experience from many angles in this area: from campaign writing and design to fulfillment and follow-up.
I have been working with Ross for several years now on every type of document, from academic articles to marketing. His work is thorough, his turnaround time is quick, and his changes are easy to understand. Ross makes sure that he fully comprehends the intention behind the words before executing any extensive rephrasing—which saves countless hours of review. I highly recommend him and I am grateful to have him on my team.
- Kate Siner Francis, Owner of Larger Visions